Look for products that are affordable and won't break the bank.īy keeping these key points in mind, you'll be able to find the best makeup for drag queens that will help you slay the stage. Price: Let's face it, drag makeup can be expensive. Texture: Drag makeup requires a lot of layering, so you want to make sure that your products have a smooth and blendable texture.ĥ. Look for products that have high pigmentation to make your makeup stand out.Ĥ. Pigmentation: Drag makeup is all about bold and vibrant colors. Look for products that are long-lasting and won't smudge or fade.ģ. Longevity: Drag performances can last for hours, so you need makeup that can withstand the test of time. You want to make sure that your foundation and concealer can cover any blemishes or imperfections on your skin.Ģ. Coverage: Drag makeup requires full coverage. Here are five key points to keep in mind when looking for the best makeup for drag queens.ġ. With so many products to choose from, it can be hard to know where to start. Whether you're just starting out or you're a seasoned pro, finding the best makeup for drag queens can be a daunting task. Prices range from $5.99 to $15.99. The brand’s full line, including best-selling products like the Solstice Highlighting Palette, Cream Contour Kit and Major Matte Lip Cream. Sleek Makeup was also an early pioneer of the contouring trend with the launch of Contour Kit in 2009, and was one of the first beauty brands to introduce the matte lip look with its Major Matte lipstick in 2012, according to WBA.As a drag queen, you want to make sure that your makeup is on point. The brand has become associated with bold color performance at an affordable price. While Sleek Makeup started as a brand for women of color, it evolved into catering to all skin tones. His response was Sleek Makeup, which was introduced in 1995 and picked up by Boots in 2006 and then purchased by WBA. He identified a lack of products suited for some of his consumers - especially those of Afro-Caribbean heritage. Sleek Makeup was created by Dennis Tharratt, a beauty wholesaler operating in East London. Industry sources expect the brand can build into a major contender in America, with some thinking it would eventually edge toward the $80 million mark. Sleek Makeup, which was acquired by WBA in 2015, is one of the fastest-growing mass market cosmetics brands in the U.K., according to Lyle Tick, managing director at Walgreens Boots Alliance-Boots Retail USA. Sleek Makeup’s Stateside debut was chatted up by influencers online even before its U.S. ![]() “By pairing beauty’s top names and faces alongside one another we are able to celebrate their own unique styles, while encouraging makeup lovers everywhere to do the same,” said Lauren Consiglio, category director of global consumer brands Americas at Walgreens Boots Alliance. ![]() These include Lit AF, showing off the glow of influencer-favorite Sleek Highlighting Palettes, and #Throwback, which goes back in time. ![]() The GlowDown consists of a series of four challenges where participants craft unique makeup looks. YouTuber Laura Lee hosts each face off, along with influencers Bri Hall, Sonjdra Deluxe, Nazanin Kavari and Kristen Leanne, and drag queen stars Miss Fame, Peppermint, Pearl and Violet Chachki. Each challenge includes two participants, an influencer and a drag queen, going face to face and creating personalized looks based on a specific theme, rallying around Sleek’s #MyFaceMyRules mantra. The brand is associated with its bold and broad shade range with a hue for any complexion. The premise is that Sleek Makeup promises to champion everyone’s right to define their own individual beauty boundaries. ![]() To build buzz, Sleek Makeup created The GlowDown, the first activation under the brand’s platform called My Face. at Ulta Beauty and select Walgreens doors. brand owned by WBA is now available in the U.S. Walgreens Boots Alliance is putting the muscle of influencers behind Sleek Makeup.
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